Marketing & Branding

Your SubPsychSignature is a detailed map for gaining the edge in marketing, messaging, and product development. Your SubPsych Signature leads the way to deeply understanding the psychology of your audience - whether that be customers or employees.  

Using our proprietary psychological methods and models based on established and well-supported psychological theory and research, we go far beyond standard branding and messaging development process. During the creation of your SubPsych Signature, we establish, elevate and refine your brand’s identity, essence, voice and personality, to speak directly to the customer's subconscious (95% of buying decisions subconscious, Harvard).

The SubPsych Signature is the psychological ‘Signature’ of your brand – both explaining and engineering the psychological effect your brand has on customers and how this is done through any and all content and experiences your brand provides. 

While branding guides often cover style, tone and narrative, they don’t ever dig this deep into the psychology of customers and how the brand enhances the customers’ psychological state, both in the short term – for initial brand attraction – and in the long term, to make a difference and create real brand loyalty. 

After in-depth psychological analysis of your target audience segments, we create a formula for connecting with them and bringing them into the fold and becoming loyal followers. This formula addresses every touchpoint your audience has with you, including the language you use, your narrative, your visual design, or full 360 design.