Commercial Learning

If you want to sell your courses, retain customers, and stand out among the hundreds of competitors in your field, you need to do something distinct – and that’s what we’re here for.  

By thoroughly analysing your target audience’s psychology, we can design material that keeps them hooked - hooked on learning, hooked on your courses, and hooked on your brand.    

The dropout rate in e-learning is around 90%. Why?  Because course creators are not giving customers what they want and need.  Customers are surrounded by more appealing distractions like social media – distractions that use behavioural psychology and neuroscientific principles to create addiction, to the detriment of their users.     

We believe in and work for:

• Deep engagement - lower drop-out rates and have your audience's full attention
• Learner transformation - genuinely assist them in achieving the goals set out in course material
• Brand loyalty - increase Customer LTV across your learning catalogue

We help online academies, personal brands and companies:

• Define their audience accurately through in-depth market research
• Appeal to those audiences with marketing and courses designed to tap into unconscious, innate drives
• Create educational philosophy and approach to ensure consistency and quality across the catalogue
• Design catalogues and learning journeys across catalogues, separated for different segments, and tied into marketing journeys 
• Audit existing training or create new training for engagement, transformation and impact
• Liaise with various course providers and platforms with a view to creating partnerships